At Boardex Technology, trading as BoardEX (“BoardEX,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit boardextech.com, contact us, request a quote or demo, download materials, raise a support request, communicate with us through WhatsApp, social media, phone, or email, or otherwise use our products and services.
Please read this Privacy Policy carefully. By using our website or submitting your information to us, you acknowledge the practices described in this Policy.
1. Who We Are
BoardEX provides interactive display products and related services for education, business, and collaboration environments, including product enquiries, installation support, training, and after-sales support.
Data Controller:
Boardex Technology
Trading Name: BoardEX
Head Office: Ibn Qaim Al Jouziyah Street, Salah Ad Din Al Ayyubi road, Riyadh, Saudi Arabia
Email: in**@*********ch.com
Phone: +966 55 430 0901
Website: https://boardextech.com/
If you have appointed a Personal Data Protection Officer or privacy contact, add:
Privacy Contact / DPO:
[Insert name or title]
Email: [Insert privacy email]
2. Scope of This Policy
This Privacy Policy applies to:
- visitors to our website;
- individuals who submit forms on our website;
- customers and potential customers;
- support and warranty request users;
- suppliers, partners, and business contacts;
- people who contact us through email, phone, WhatsApp, or social media.
This Policy does not apply to third-party websites, platforms, or services that may be linked from our website.
3. Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
A. Identity and Contact Information
- Full name
- Company or organization name
- Job title
- Email address
- Phone number
- Address
- City/region/country
B. Enquiry and Communication Data
- Subject of your enquiry
- Message content
- Product or service interest
- Requested demo, quote, brochure, or support details
- Call recordings or chat history where legally permitted
- WhatsApp or social media communication details
C. Customer and Service Data
- Order details
- Product selection
- Installation or delivery information
- Warranty information
- Support ticket information
- Training or service history
- Service preferences and account notes
D. Technical and Usage Data
- IP address
- Browser type and version
- Device type
- Operating system
- Referring website
- Pages visited
- Date and time of visits
- Clickstream and interaction data
- Cookies and similar tracking information
E. Marketing and Preference Data
- Your communication preferences
- Your consent choices
- Records of newsletters, brochures, or promotional requests
- Feedback, reviews, or survey responses
F. Data from Third Parties
We may receive limited personal data from:
- your employer or organization;
- authorized distributors, resellers, or partners;
- logistics, installation, or support providers;
- public sources, business directories, or event registrations;
- analytics, advertising, or website technology providers.
4. How We Collect Personal Data
We collect personal data in the following ways:
A. Directly From You
We collect information when you:
- fill out a contact form;
- request pricing, a callback, or a demo;
- raise a support or warranty request;
- download a brochure or other material;
- contact us by phone, email, WhatsApp, or social media;
- Submit feedback or reviews;
- purchase or enquire about our products and services.
B. Automatically
When you visit our website, some information may be collected automatically through cookies, server logs, pixels, analytics tools, and similar technologies.
C. From Third Parties
We may receive your data from your organization, business partners, service providers, or public business sources where permitted by law.
5. Why We Use Your Personal Data
We use your personal data for one or more of the following purposes:
- to respond to your enquiries and requests;
- to provide quotations, product information, and recommendations;
- to schedule demos, consultations, deliveries, or installations;
- to process orders and manage customer relationships;
- to provide training, after-sales service, troubleshooting, and support;
- to manage warranty claims and service requests;
- to improve our website, services, and customer experience;
- to maintain website security and prevent misuse or fraud;
- to comply with legal, regulatory, tax, accounting, and audit obligations;
- to send service-related notices and updates;
- to send marketing communications where permitted and in line with your preferences;
- to establish, exercise, or defend legal claims.
6. Legal Bases for Processing
Where applicable under the laws of the Kingdom of Saudi Arabia, including the Personal Data Protection Law (PDPL), we process personal data on one or more of the following bases:
- your consent;
- performance of a contract or taking steps at your request before entering into a contract;
- compliance with legal or regulatory obligations;
- our legitimate business interests, provided your rights are not overridden;
- protection of vital interests where applicable;
- other lawful bases permitted under applicable law.
Where we rely on consent, you may withdraw that consent at any time, subject to legal and contractual limits.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- make the website function properly;
- remember your preferences;
- understand how visitors use the website;
- improve website performance and user experience;
- measure the effectiveness of campaigns and content;
- Enhance security and detect abuse.
These technologies may include:
- essential cookies;
- analytics cookies;
- functionality cookies;
- performance cookies;
- advertising or remarketing tools, if used.
Where required by law, we will ask for your consent before using non-essential cookies. You can also control cookies through your browser settings. Disabling some cookies may affect site functionality.
8. Marketing Communications
If you contact us, request information, or otherwise interact with us, we may send you communications related to your enquiry, service, or account.
Where permitted by law, we may also send promotional messages about our products, offers, events, or updates. You can opt out of marketing messages at any time by:
- clicking the unsubscribe link, where available;
- contacting us directly by email;
- asking our team to update your communication preferences.
Even if you opt out of marketing, we may still send service, transactional, legal, or support-related communications when necessary.
9. Sharing of Personal Data
We do not sell your personal data.
We may share your personal data only where necessary and appropriate with:
- our employees and authorized personnel;
- affiliated companies within our business group, if applicable;
- IT, hosting, cloud, website, CRM, and analytics providers;
- installation, logistics, maintenance, and technical support providers;
- professional advisers such as lawyers, accountants, auditors, or consultants;
- payment, invoicing, finance, or compliance providers, where relevant;
- regulators, courts, law enforcement, or government authorities where required;
- potential buyers, investors, or successors in connection with a merger, restructuring, acquisition, or asset sale.
Any third party that processes personal data on our behalf must do so only for authorized purposes and under suitable confidentiality and security obligations.
10. International Data Transfers
Some of our service providers or systems may process or store data outside the Kingdom of Saudi Arabia.
Where personal data is transferred outside the Kingdom, we will take reasonable steps to ensure that such transfer is carried out in accordance with applicable legal requirements, including appropriate safeguards, contractual protections, and security measures.
11. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Policy, including to provide services, maintain support history, comply with legal obligations, resolve disputes, and protect our legal rights.
Our retention periods may vary depending on the type of data and the purpose of processing. Typical internal retention schedules may include:
- contact and enquiry records: [12–24 months]
- quotation and sales records: [as required for business and legal purposes]
- support and warranty records: [up to 5 years]
- marketing consent and suppression records: [until withdrawal of consent and for a reasonable compliance period thereafter]
- technical logs and analytics data: [6–12 months or as set by the relevant tool]
When personal data is no longer required, we will securely delete, destroy, anonymize, or de-identify it in accordance with our internal procedures and applicable law.
12. Data Security
We take appropriate organizational, administrative, and technical measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.
These measures may include:
- access controls and role-based permissions;
- password and account protection measures;
- secure hosting and network protections;
- backup and recovery procedures;
- staff confidentiality obligations;
- internal policies and restricted data access;
- monitoring and incident response procedures.
No system is completely secure. While we work hard to protect your information, we cannot guarantee absolute security of data transmitted over the internet.
13. Your Rights
Subject to applicable law, including the PDPL, you may have the right to:
- be informed about the legal basis and purpose of collecting your personal data;
- access your personal data held by us;
- request a copy of your personal data in a readable and clear format, where applicable;
- request correction, completion, or updating of inaccurate or incomplete personal data;
- request destruction of your personal data where permitted by law;
- withdraw consent where processing is based on consent;
- Submit a complaint to the competent authority if you believe your rights have been violated.
We may need to verify your identity before processing your request. In some cases, legal or regulatory requirements may limit or delay our ability to fulfill certain requests.
14. How to Exercise Your Rights
To exercise any privacy right or make a privacy-related request, please contact us at:
Email: in**@*********ch.com
Phone: +966 55 430 0901
Subject Line: Privacy Request
Please include:
- Your full name;
- contact details;
- the nature of your request;
- enough information for us to identify the relevant records.
We may contact you to verify your identity or request more information before completing your request.
15. Third-Party Links and Services
Our website may contain links to third-party websites or services, including social media platforms, messaging tools, maps, video content, or external resources.
We are not responsible for the privacy, security, or content practices of third-party websites or services. We recommend reviewing their privacy policies before sharing your personal data.
16. Children’s Privacy
Our website and services are intended for business, institutional, and professional users and are not directed to children.
We do not knowingly collect personal data from children except where lawfully provided through a parent, guardian, school, institution, or authorized representative for a legitimate service purpose. If you believe a child’s personal data has been provided to us improperly, please contact us so we can review and take appropriate action.
17. Business Transfers
If our business is reorganized, merged, sold, or transferred in whole or in part, personal data may be transferred as part of that transaction, subject to confidentiality and applicable legal requirements.
18. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, services, technology, or legal requirements.
When we make changes, we will update the Last Updated date at the top of this page. Where required, we will provide additional notice or request consent.
We encourage you to review this page regularly.
19. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal data, please contact us:
BoardEX / Boardex Technology
Website: https://boardextech.com/
Email: in**@*********ch.com
Phone: +966 55 430 0901
Address: Ibn Qaim Al Jouziyah Street, Salah Ad Din Al Ayyubi road, Riyadh, Saudi Arabia
If you request a password reset, your IP address will be included in the reset email.